SOCIAL MEDIA MARKETING AGENCY BASED IN MELBOURNE
We Debut Brands.
Making wellness, lifestyle & beauty brands memorable.
The core of what we do is focus on communicating brand strategy through impactful social media. What we like to look at is who you are as a brand, your identity and strategic ways in not only communicating this but also helping you grow and scale your business online.
We believe who you are as a brand should be at the forefront of everything you do and all of your communications. We map this out to show you how you can communicate this both creatively and strategically.
Social Media Strategy Plans
What’s Included?
Brand Identity
The first step within our strategy plan is to map out your brand identity by isolating your brand pillars and elements. This enables us to determine a strategy that aligns with your brand and speaks to your audience in the most efficient manner.
Target Audience
We will then define your different target audiences by creating consumer personas. This allows us to strategical orchestrate your communications to target each segment.
SWOT Analysis
We analyze your strengths, weaknesses, opportunities and threats by creating a SWOT analysis. This creates a visual map as to what we need to leverage off and what problems we need to solve for YOUR consumer.
Social Media Platforms
We deeply analyse your social media platforms and create a complete plan for your socials by breaking down your content territories for each platform. This not only structures your socials but also gives you a template to refer to, ensuring your content is diverse, interesting and engaging for your audience.
Graphics and Mood Boards
Within your social media analysis, we will create a series of graphics to match your brand’s look and feel. Once these have been created we will design a series of mood boards.
Campaign Ideation
Now that we have a deep understanding of your brand, audiences and goals we can ideate social media campaigns. Within this, we will create a number of campaign concepts. Each campaign will include the idea, objective, captions, imagery, hashtags and campaign rollout.
Influencers
We will research potential influencers and add them to your proposal. These influencers will be strategically selected as they must align with your brand and be able to promote your campaigns. Additionally, we will establish a series of collaboration concepts.
Budget & Timeline
We understand that as a startup or a small business you’re trying to leave an unforgettable footprint. We enable this no matter how big or small your budget is. We work with the resources available to help you reach your goals.